We at .ash believe that every human has a unique story that needs to be acknowledged. We have deliberately put a dot in front of out name that resembles a full stop which denotes every story that has come to an end and then you're born from those ashes.

This story of renewal and rebirth is the driving factor behind our ideology. While luxury means that you are in a confident space we aim to bring luxury from the moments in our lives when we were not that confident.

Each moment makes our story unique and that is what we have presented at .ash through our designs.